Freddy Fang Shows Apple Ads Conversion Varies Sharply by Market
Freddy Fang reports that $1,000 in Apple Ads yields 15 paying subscribers in the US versus 65 in Brazil, and notes higher cost-per-tap in the US and GB against strong conversion in Romania. He recommends testing funnels across geographies before scaling.
Original post · 1 min read
Most app founders burn budget trying to scale across markets like the US and GB where CPT climbs over $1.60. Meanwhile, markets like Romania hit 77% CR at low CPT.
Experiment around and look below at different geographies to test your funnel and grow


