Instinct Grows 10% Daily Without Marketing, Founder Noah Shinn Says
Rahul Mathur highlights a conversation between Patrick O'Shaughnessy and Noah Shinn, founder of invite-only personal AI assistant Instinct. Mathur cites $1 billion in annualized booking value, 50% of volume in travel, and daily growth of about 10% with no marketing.
Original post · 1 min read
- $1bn of booking value (annualized)
- 50% of txn volume is Travel
- 40% users give CC data in 3 weeks
- Growing 10% daily (nil marketing)
23 yr old founder Noah spends 40% of his time procuring compute
The highlight is Noah's clarity on the path forward i.e. users shouldn't develop a parasocial relationship, A2A comms between Instinct agents to plan activities & keeping the agent free for 1bn+ people 🤯
This is a must-listen conversation on the future of personal agents & consumer AI
Excellent QnA by Patrick!
Patrick OShaughnessy @patrick_oshagMy conversation with Noah Shinn (@noahrshinn), founder of Instinct.
Noah is building a personal AI assistant. It's still invite only, has spent nothing on marketing, and is growing roughly 10% A DAY.
This is his first long conversation about the company.
We discuss:
- Why Instinct doesn't have an app
- Buying compute months ahead of exponential demand
- How users learn to trust it with a credit card
- Safety and security
- Agents coordinating with other people's agents
- Instinct's business model
- Apps built on consumer inertia
- and more
Enjoy!
Timestamps:
0:00 Intro
4:11 What people ar…


