Noah Kagan Analyzes $46 Million in AppSumo Software Sales
Noah Kagan reviews $46 million of AppSumo software sales, finding customer acquisition tools lead at 36%, AI content tools at 23% and infrastructure declining. He advises founders to sell outcomes, deliver results for customers, and charge for usage when products consume tokens.
Original post · 1 min read
Everyone says software is dead.🪦 It's not.
What's popular in software today:
36% Get me customers (outbound, SEO, social)
23% Make the stuff for me (AI writing, voice, video)
12% AI agents and app builders
11% Run my business (calendar, CRM)
6% Infrastructure (email, hosting, backend)
AI content tools more than doubled in a year.
Infrastructure is on the decline.
Software isn't dead. Software you have to manage is.
If you're building today:
1- Sell the outcome. "10 booked calls" beats "outreach platform."
2- Get people customers or do the work for them. Nothing in between.
3- If your product burns tokens, charge for usage.


