Mark Pincus Says Consumer Is Uninvestable, Urges Founders to Pursue It
Mark Pincus, quoted by Sam Parr, argues that mature markets such as video games look dead to VCs yet hold large revenue pools. He says consumer is uninvestable today, much as games were in 2007, and urges founders to build there anyway.
Original post · 1 min read
Sam Parr @thesamparrOn My First Million, Mark Pincus laid out the whole Zynga thesis. Find a mature market that's dead and played out, that VCs won't touch, but that still has a lot of money in it.
For him that was video games. In 2007 it was a $23b industry, barely growing, not fundable. Today it's $283b and still not fundable. His line: we're living in 2007 again, consumer isn't investable, so go do consumer.


