Alfred Lin Revisits 1997 Prediction That Amazon Would Kill Walmart
Alfred Lin acknowledges his 1997 prediction that Amazon would kill Walmart was wrong, noting Walmart is now about 30 times larger, and lists failed e-commerce firms, rising acquisition costs and the value of physical presence as overlooked factors.
Original post · 1 min read
- E-commerce companies also failed
- Customer acquisition costs online kept rising
- Certain categories had persistent try-before-you-buy dynamics
- Physical presence created brand equity that digital alone could not
What I should have asked: what would have to be true for this story to be wrong?
Alfred Lin @Alfred_LinBeware of Simple Narratives — Simple narratives can guide action and unify thinking, but they often obscure more than they reveal.
We've been taught to tell simple narratives. They are catchy and memorable. Let's be honest. They

