Meta's $900M Cred Investment Signals WhatsApp Payments Push
Sugandha argues Meta's $900M investment in Indian fintech Cred, alongside CEO Kunal Bahl joining to lead WhatsApp, points to plans to expand WhatsApp into a full payments product. The analysis cites India's UPI volumes and microtransaction growth as the rationale.
Original post · 2 min read
WhatsApp has already maxxed out its business product in India (no other country’s consumer or regulatory bodies would permit or tolerate the level of spam India deals with on WhatsApp) as well as its ads product (there are ads even between stories now, ffs, in a private messaging app).
The only lever that is yet to be maxxed out is its payments product which launched in India a few years back. Considering the growth of India’s digital microtransaction economy and corresponding consumer habits, it’s tempting to consider that WhatsApp has the chance to outdo every payment product in the region.
All of this narrows down the executive search quite a bit. The $900M investment is not only for Kunal, it’s for the intellectual property he brings about India’s fintech (a headache for global executives everywhere) and Indian consumer habits, from the homegrown CRED. It’s actually a small price considering UPI hit ~230B transactions last year, 33% increase y-o-y. I believe the microtransaction economy is projected to reach $600B in less than a decade. If that’s even fractionally true, it’s a small price for a strong hire. About half of that $900M is going to be new fuel for the company (which will certainly buy CRED good runway), the rest helps investors get an exit.
I surmise WhatsApp is planning to become a fullblown payments product. Messaging + microtransactions has anyway been the trend in Indian consumer products. Bad news for the local fintech startup economy. Worse news for the consumer, imho.
It may be time for someone to build the next messaging app for friends and families. It’s been a while.
Sheel Mohnot @pitdesiVery interesting- single person acquihire sorta
Meta invests $900M in Indian Fintech Cred at $4.5B valuation (mix of primary and secondary)
CEO @kunalb11 steps down, joins Meta to lead WhatsApp (from India??? It is WhatsApp’s biggest market by a long shot) twitter.com/jbahrdestefano/status/206907856571…

