Amazon Blocks Meta's Muse Agent; Commerce Fight Looms
Rihard Jarc argues Amazon will need to accommodate personal AI agents rather than block them, predicting its ad business could shrink as agents take over discovery. He is responding to a post reporting that Amazon cut off Meta's Muse.
Original post · 1 min read
I don't believe $AMZN has a chance of having its own world-dominant personal AI assistant that people would fully transition to. Best case is $AMZN has an endpoint or their own agent that Muse and other personal agents talk to, and not crawl on their websites.
$AMZN's e-commerce business will still do well in the agentic era (but they have to lean into the agentic era, not go away), but their ad business (the part of it that is related to discovery on their website) will probably be worth a lot less as agents take over.
BuccoCapital Bloke @buccocapitalAmazon cuts off Muse.
While I am bullish Meta and Muse, I think many people are overlooking the digital knife fight that’s about to occur
Nobody wants to get commoditized or layered here. Let the games begin

