Reputation Adviser Jen Prosek Discusses How Citadel Rebuilt Its Image
Molly O'Shea shares a clip and a promotional post in which PR adviser Jen Prosek credits Ken Griffin with transforming Citadel's reputation from a feared quant shop into a respected Wall Street brand. The post also promotes a discussion on how financial and tech firms manage their reputations.
Original post · 1 min read
“They went from this reputation of the worst place to work, quant trading, black boxy, etc, to so well-respected.”
Jen credits Ken Griffin with taking “the brand and the reputation by the wheel.”
“I'm gonna get out there. I'm gonna showcase not just what Citadel does, but my smarts in policy and politics and economics.”
“I would've never thought Citadel would have the Instagram they have. It's all happy, smiley people going to work.”
“I really think they've shifted their reputation.”
@ProsekPR
Molly O’Shea @MollySOSheaNEW: How the World's Biggest Financial Firms + Tech Co's Build & Protect Their Brands
"75%+ of negative stories start w/ employees"
Ken Griffin & Citadel, Ray Dalio & Bridgewater, Blackstone, Apollo, Meta, Jensen, Elon
$70 TRILLION in client AUM
$17M in fees from ONE podcast
Now a nine-figure business ($175M in revenue !!) Jen @ProsekPR has spent 20+ years advising the most powerful firms & financiers across private markets, asset management, banking, VC & tech on how to build, protect & repair their reputations.
We sat down at @NYSE to break down:
› When to fight bad press vs. stay quiet…

