Analysts Suggest Meta May Not Need Ads Inside Muse
Sheel Mohnot shares a argument from a linked deep dive that Meta could monetize Muse indirectly: agent actions like browsing, shopping or booking create intent signals usable for ads on Instagram and Facebook.
Original post · 1 min read
Meta may not need to put ads inside Muse... If Muse browses, shops, or makes reservations for you, it creates intent signals Meta can monetize later through ads on Instagram and Facebook.
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